As 2008 ends, Safe America thanked Campbells Soup and its CEO Doug Conant (seen in photo at right with Safe America CEO Len Pagano) for providing $150,000 to improve youth safety. Since 2005, Campbell's was the primary sponsor of the ‘Safest Kid in America’ contest. Through Mr. Conant's efforts and those of Campbell's executive Terry Atkins, Safe America expanded its 10-year-old youth contest... reaching more than 50,000 youth across America. Winners over the past five years include youth in states such as Arizona, California, Georgia, North Dakota, and Washington, DC, who have achieved amazing things in the field of safety. "People have heard of the 'Campbell's Kids' for years, but thanks to Doug, Terry and others, we have a new generation of Campbell's Kids - ones who will have life-long habits that will keep them safe," observed Pagano. "We're grateful for Campbell's support... which has opened the door to our working with thousands of schools nationally through its "Labels for Education" program. We look forward to working with Campbell's and letting parents and kids know that just as soup is a 'safe and reliable' staple food, so are habits such as buckling up in the car."

Students or schools wishing to enter the 2009 contest are invited to contact Sue Welty at sue.welty@safeamerica.org. Video entries are now being gathered. Entrants may show a 2-5 minute video on a safety topic of their choosing. A new category - focused on being 'Prepared, Not Scared ©' for any emergency - has been added to 2009. Those wishing to enter this category should produce a :30 second TV spot. The winning entry - selected in early April - will be posted nationally on You Tube.

Seen below are some of the winning entries over the past five years.  PTA Chapters wishing more information on this and other "Safest Kid in America" programs are invited to call Sue Welty at (770) 973-7233.  Read more...